The merits of WhatsApp are obvious. It's the most frictionless form of communication and elicits rapid responses and efficient exchanges. And it’s packed with features like media/file sharing and video-calling that makes sh!t happen faster. Also, everyone (in most markets) is on WhatsApp.

The problem is that keeping track of WhatsApp conversations, both for selling agents themselves and for the management teams who care about performance and effectiveness of marketing spend, is hard.  

How to know how many WhatsApp enquiries have come in and from where?

And to automatically capture basic lead details?

And to know if these enquiries have received a timely response or any response at all? 

These are the basic WhatsApp lead management problems that we have built our solution to solve:

• Attribute WhatsApp leads to a specific channel/source to understand where users are finding you. (And when I say lead, I mean people who actually send a message rather than just click on a button).
• Automatically capture the WhatsApp name and number of the enquirer without needing to ask for it.
• Ensure that the right seller agent receives the lead.
• Measure how many leads are responded to and in what time frame.
• See the status of every lead to follow-up where necessary.
• Block SPAM.